About
I’m a Strategist at Purple Goat, where I dream up naturally-inclusive creative strategies for brands that want to speak to the full breadth of their audience.
To me, the best strategies are born out of ruthless subtraction: cutting back the noise until you’re left with something that feels unexpected and essential.
My path through art and design, philosophy, marketing and data has taught me how to blend logic and creativity to make that happen.
I‘m a proven storyteller. I’ve given 43+ pitches, spoken on a TEDx stage, presented at Media360 and CreatorFest, and honed my skills as a Toastmaster.
I can apply inclusive insight. At Purple Goat I’ve learned how and why campaign strategies benefit from looking at your audience through a wide-angle lens.
I bring a fresh perspective. Without an inner monologue or mental imagery, I think highly conceptually. This, combined with my varied experience, means I’m able to find insights and connections that others miss.
I like meditation retreats, illustrating cards, sci-fi book club, cryptic crosswords, nabbing weird old furniture, bingeing YT tutorials, and filling my memory palace.